August 15, 2010

Brand Manager - COLGATE

  • MBA marketing from a reputable business school
  • Minimum 3 years of relevant experience.
  • Excellent interpersonal skills
Job Description
  • Formulate specific brand strategies and business plans consistent with overall category strategies and suggest new ideas to improve product performance
  • Identify new product and brand extension opportunities and recommend alternatives to improve established ways of doing things
  • Planning: Coordinate implementation of product launches with trade and consumer promotions, packaging and advertising strategies
  • Identify the critical success factors and issues for the brand and draw conclusions from available data. Facilitate formulation of brand strategies based on historical volume trend, distribution opportunities, competition and market segmentation
  • Consumer Insight/Research: Initiate research projects that support brand strategies and review designs and methodologies vis-à-vis research objectives. Draw consumer insights from direct consumer contact and act on these insights.
  • Prepare creative briefs based on consumer research information and suggest ideas that enhance and add value to the creative process.
  • Prepare brand briefs for media and promotional activities and evaluate their effectiveness using a variety of tools. Select advertising strategies that maximize brand appeal
  • Evaluate impact of competitive media/creative/ promotional activities on brand strategy and formulate course of action to counter competitive moves
  • Product Launch responsibilities;
    • Timely completion of assignments pertaining to product bundle development and launch process.
    • Monitoring progress in product launch, identifying task success and capturing learning for future improvements
  • Draw business insights from trade visits and store checks and use sales and trade knowledge in developing and implementing marketing programs.
Position is based in Karachi at the head office. We are an equal opportunity employer offering competitive salary and benefits to the right individuals. Kindly send your resume to hr_pakistan@colpal.com latest by August 22, 2010 indicating the position applied for in the subject line. Only short listed candidates will be contacted.