| Client Overview | A Major Telecom Operator in Pakistan. |
| Priority | A |
| City | Islamabad, Pakistan |
| Title | Executive Vice President Market Communication |
| Job ID | 438 |
| Overview | EVP Market Communication develops and implements a comprehensive communication plan to project a favorable image of Company :both externally and internally. The EVP must also maintain relationships with government, business, and media agencies to create broader acceptance and support of the company’s actions and objectives. |
| Responsibilities | Devise comprehensive communication plan : • Develop company’s media coverage and public relations activity plan incl. website, brand image, newsletters & press releases) • Develop internal communication policies for continuous flow of information • Set standards for quality and content Market Analysis & Promotional Plans: • Analyze advertising impact on sales and foresee future change in consumer and corporate markets and subsequently develop plans to increase revenue generation. • Devise proper advertising campaign and manage vendors. • Work out the promotional plans to increase market share. • Suggest improvement in the brands & related plans. Implement communication plan: • Approve content and release of all external and internal communication Build relationships with external entities: • Develop and maintain key contacts in government, business, and media agencies • Coordinate external events with public relations firms. Monitor company’s external image: • Monitor and analyze company’s media coverage, public relations, corporate social responsibility initiatives, and corporate website. Communicate with internal stakeholders: • Identify and improve any loopholes in internal communication channels to ensure employees’ understanding of company policies/achievements. Control activities: • Ensure compliance with budgets, targets, and deadlines through the implementation of cost-efficient controls • Ensure compliance with legal and ethical standards Undertake performance management: Monitor and evaluate reporting employees |
| Requirements | KPIs : • Articles representing positive coverage in specified publications. Timely delivery of the campaign. Develop brand awareness amongst the target segment Percentage increase in franchise branding Performance Evaluation of subordinates. • Education: Advanced degree in business management • Expertise: Proven ability to own and lead major communication programs. • Other skills: – Networking and relationship building skills – Communication and interpersonal skills |
| Minimum School Required | University - Masters |
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