March 08, 2011

CHIEF MARKETING OFFICER

Location: Lahore
Reports to: COO
Role & Responsibilities:
• Identify and establish Markets for Products/Services of e-Business as envisioned by the Executive Team
• Identify markets and market segments, understand strengths & weaknesses of each. Tailor product offering to best match
each segment.
• Create positive feedback-loop between markets and product teams. Play part of product development by representing
market input.
• Establish, track & maintain Sales funnel for various market segments
• Create marketing material with input from product & design teams for various markets
• Establish marketing knowledge base of market know-how, contacts & intelligence
• Identify profitable opportunities for the Products/Services and aggressively market them
• Establish e-Business as a well-regarded industry name in mobile marketing and related portfolio offerings
• Create processes for customer by identifying & segmenting markets, studying strengths & weaknesses
• Grow application as an advertising platform by maximizing reach via partnerships, business contracts, data imports etc
• Establish e-Business as a profitable entity by identifying market for Products/Services, generating demand for
Products/Services, pricing Products/Services
• Cultivate relationships with partners, businesses and potential clients
• Understand and study competition so as to maintain competitive edge over other competing businesses
• Understand and study marketing, mobile and social advances around the world and apply them in marketing of e-Business
Products & Services
• Maintain high company margins with effective pricing, selling and customer identification
• Manage marketing budget effectively to achieve these objectives
• Set up effective sales metrics representative of sales & marketing progress and outlook for executive management
Experience 4-5 years preferably from IT industry

Please email CVs or your recommendations to saqibah@szaram.com mentioning the position
applied for in subject-line. Details of above mentioned positions will be shared with shortlisted
candidates only