Assistant Category Mix Marketing Manager - Karachi

Industry: MNC FMCG
Category: Marketing
Total Position: 1
Location: Karachi
Education: MBA from a reputable institution with relevant territory qualification in Marketing/Business Science
Minimum Experience: 2 years experience in Product Marketing/Brands/Category roles. 

Job Description

Key Responsibilities: Assist to set the 12Q activity plan based on global category/brand strategy. Innovation project management and OTIF delivery of projects. Insight, idea generation and concept development. Manage product portfolio (including pricing) driving synergies within MCO. Deliver activation packs (key visuals and themes) for key projects at cross-channel level enabling channel Marketing to then customise to specific channel needs. Actively provide insights to global category strategy and responsible for insights that contribute to development of first class category mixes. Category champion and expert working very closely with the MCO team, especially Channel, CMI, Sales - having a true external orientation. Provide product training support to salesforce, support for chain contract tenders & meet key customers if in-depth category expertise is critical. Responsible for monitoring competitive environment and evaluating product quality.

Skills & Competencies:

Brand Strategy, Planning & Execution (Brand Marketing Planning, In-market Execution) Category Strategy & Planning (National Category Building) Innovation, Renovation, NILG (Mix Development, Innovation Project Leadership, Launch Management) External Orientation Global Mindset Real Accountability

Send resume to aisha@nrecruitment.com