TITLE: Trade Marketing Manager
DEPARTMENT: Sales & Marketing
LOCATION: Karachi
REPORTS TO: Head of Sales
INDUSTRY: PHARMA/ FMCG/
Type of Position: Full-time
GENERAL JOB DECRIPTION:
•Assist Head of Sales in developing annual sales plan, and execution
of trade/channel objectives.
•Create channel portraits; establish alignment between marketing and
sales function, analyzing competitive advantage etc. in line with BCC.
•Distribute annual targets into geographies and timelines as per the
brand plan.
•Develop trade schemes and channel activations through POB material
and instore branding, wholesale, general retail trade.
•Responsible for order deliveries and maintaining stock levels for key
accounts like CSD and MAKRO and other key accounts
•Analyze data to identify geographic, brand and SKU opportunities and
develop and execute plans accordingly
•Effective planning and execution of cold chain program achieving
cooler shops’ sales targets
•Develop and execute POB solution for mass market to maintain brand
investment
•Develop and execute wholesale program to maximize brand investment
•Scan current and forecast future competitor activity.
•Visit the market on a regular basis.
•Monitor market share and identify opportunities.
EXPERIENCE & SKILLS REQUIRED:
•Min 3 years relevant experience
•Excellent verbal & written English
•Excellent presentation skills
•Negotiating &influential skill are must
•Analytical skills and sound knowledge of number interpretations
EDUCATION: BBA/ MBA from 1st tier University
Apply: To apply for this job, Kindly send your resume to
career@outsource.com.pk WITH REFERENCE OF ZAHID AHMED
(ZACUTEPRINCE@YAHOO.COM)