July 20, 2010

Head of Marketing

One of our Clients is looking for a Director Marketing for the following role.         
POSITION TITLE    Head of Marketing      
POSITION BASED IN     Karachi – Pakistan      
CLIENT'S DETAIL    Pharmaceutical Company      
GENDER    Equal Opportunity Employer      
PROFESSIONAL QUALIFICATION / EXPERIENCE    · Bachelor’s degree in Pharmacy or an MBBS with a post graduate in Marketing (MBA strongly preferred) with 15 or more years experience.
· Strong Exposure to the domestic markets – PREFERRED
· Considerable knowledge of marketing products or services.
· Proven track record of delivering results through careful planning, analyzing, writing, and presenting to internal and external audiences.
· Well-developed organizational skills and the ability to persuade others create harmonious, productive working relationships and successfully collaborate with others outside of the marketing function.       
JOB RESPONSIBILITIES    · Work with Market Research staff to understand industry perceptions of USP and industry needs.
· Work with Marketing Managers, R & D Staff and external affairs staff to understand the industry.
· Effectively synthesize data from these and other sources to identify the short-term and long-term trends and drivers of growth that shape the industry.
· Identify competitors and our marketing position relative to them.
· Effectively communicate what differentiates our products and services from our competitors in all our marketing efforts;
· Annually, design or modify a marketing strategy for USP to address industry needs;
· Annually, construct an integrated tactical marketing program that addresses industry needs. This tactical marketing program should tie back to the overall marketing strategy;
· Annually, develop a marketing budget based on the tactical marketing program in collaboration with Sales and Communications & Design;
· Work with differentiated teams on any new products to be developed;
· Bring marketing intelligence to the planning discussions;
· Understand the most critical elements of the customer experience. Propose and develop remediation programs in response to any weakness;
· Working with the External Affairs / Communications and Design staff, effectively allocate our media spending based on a clear understanding of the returns on investment from each of the different elements in the mix;
· Working with External Affairs / Communications and Design staff, create clear and compelling messages that resonate with the target customer segment in the industry;
· Provide useful tools, collateral, and training that increases the productivity and effectiveness of the Sales & Marketing Team
· Working with members of the Pricing Team, recommend prices for products and services that are consistent with the company revenue objectives.
· Must be self-motivated and able to handle multiple concurrent projects.
· Solid skills in the use of Microsoft Office.
· Experience marketing standards would be a strong advantage.       
Please send your resume at Farrukh.siddiqui@eswpak.com before 30th July 2010 in WORD FORMAT .Incomplete or Irrelevant CVs will not be entertained. Please mark the title of the designation and the preferred city applying for in the Subject line