Experience Required
3-4 years of marketing work experience in FMCG or telecom industry
Education/Professional Qualification
MBA/ Business degree with relevant marketing qualification from a reputed institute
Skills required
• Understanding key concepts including:
o consumer segmentation,
o brand portfolio analysis,
o Target Audience profiling,
o Consumer Insight generation,
o Communication strategy,
o Communication big idea development,
o Contact point (media) strategy, Campaign execution (including TVC development)
o Monitoring, evaluating and applying learning’s from Brand Health Indicators and other researches
• Well entrenched in the Youth segment abreast with their developing trends
• Highly analytical approach
• Crisis Management Ability, Solid Nerve
• Use of computer software
o consumer segmentation,
o brand portfolio analysis,
o Target Audience profiling,
o Consumer Insight generation,
o Communication strategy,
o Communication big idea development,
o Contact point (media) strategy, Campaign execution (including TVC development)
o Monitoring, evaluating and applying learning’s from Brand Health Indicators and other researches
• Well entrenched in the Youth segment abreast with their developing trends
• Highly analytical approach
• Crisis Management Ability, Solid Nerve
• Use of computer software
http://www.telenor.com.pk/careers/Jobs.php