Duties, Skills & Experience:
- Development, designing & implementation of internet marketing plans/strategies especially related to search engine optimization (SEO).
- Proven track record of increasing traffic, revenue, profit, client acquisition, and brand awareness through SEO.
- Analyze, review & develop website traffic metrics, ROI, and PPC & other campaign performances.
- SEO optimization of the website, including analyzing current web page designs and code and working with the design and development teams to implement recommended changes.
- Present strategy, progress and results reports on an ongoing basis
- Monitor and report on search engine rankings and their impact on sales and visitors.
- Working with the marketing team on content optimization and development
- Updating SEO best practices documents and training teams on using them in their work.
- Keeping up-to-date on the latest SEO trends, changes, and competitor activity
- A minimum of 5 years full time SEO experience for a medium to large size company.
- Knowledge of white hat SEO methods and best practices.
- Knowledge and understanding of current search engine algorithms/methods
- Basic programming and web design knowledge, and how it effects SEO
- Strong analytical skills, i.e., the ability to analyze results to determine key findings.
- General understanding of HTML and the Internet required, however, this position is not a Web development role.
- Excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Strong presentation, analysis, and negotiating skills.